sponsored by GODIVA & AMERICAS DUTY FREE MAGAZINE

Gustavo Fagundes, President, ASUTIL

José Luis Donagaray, Secretary-General, ASUTIL

Dr. Peter Mohn, Owner & CEO, m(1)nd-set

A new exclusive study for ASUTIL on consumers of South America. How does the purchasing process works? How and when they seek for information? What is the price sensitivity? Is there a real value added in Duty Free?

It will include an analysis of various tactics within the strategy and of the opportunities to perform on the consumer provided at the "moment of truth". This is the fourth study m(1)ind-set has done for ASUTIL in different areas such as airports, ferries, and the border. The latest study was presented by the company last year, in 2015, which consisted of a specific research about the Brazilian consumer.

sponsored by GODIVA & AMERICAS DUTY FREE MAGAZINE

Enrique Urioste, CEO, NEUTRAL

Neutral represented by the CEOs Enrique Urioste will explain to us why the border remains always a current reality, and the reasons why we should not think in the short term.

The opening of its 4000 m2 mega stores in the Melancia Shopping, how they faced the Brazilian crisis and the floods, the tactics used to lure Brazilian customers, the use of social networks and advertising campaigns, the design and layouts of the shops, the “guerrilla marketing” to increase the visits to the stores, and their customer loyalty plans, will be among the topics presented in their dissertation.

Olga San Jacinto, Director, GOOGLE Latin America

Following the challenge presented last year by Martin Moodie in his presentation "Metamorphosis", Olga San Jacinto, will expose the next steps of technological innovation.

The current director of Google Latin America will also reveal what we could expect, and the impact that it will have on our industry.

sponsored by B+D

sponsored by BACARDI & DIAGEO

sponsored by PERNOD RICARD