08:30 - 19:00

Registration San Cristóbal Foyer

08:30 - 09:00

Coffee break San Cristóbal

sponsored by GODIVA & AMERICAS DUTY FREE MAGAZINE

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09:00 - 09:30

Welcome and official opening - Update in Brazilian Situation San Cristóbal

Gustavo Fagundes, President, ASUTIL

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09:30 - 09:45

Statement of the affairs of Asutil and the industry San Cristóbal

José Luis Donagaray, Secretary-General, ASUTIL

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09:45 - 10:30

The path to purchase of the South American duty free shopper San Cristóbal

Dr. Peter Mohn, Owner & CEO, m(1)nd-set

A new exclusive study for ASUTIL on consumers of South America. How does the purchasing process works? How and when they seek for information? What is the price sensitivity? Is there a real value added in Duty Free?

It will include an analysis of various tactics within the strategy and of the opportunities to perform on the consumer provided at the "moment of truth". This is the fourth study m(1)ind-set has done for ASUTIL in different areas such as airports, ferries, and the border. The latest study was presented by the company last year, in 2015, which consisted of a specific research about the Brazilian consumer.

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10:30 - 11:00

Coffee break San Cristóbal

sponsored by GODIVA & AMERICAS DUTY FREE MAGAZINE

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11:00 - 11:30

The Border: always a valid reality San Cristóbal

Enrique Urioste, CEO, NEUTRAL

Neutral represented by the CEOs Enrique Urioste will explain to us why the border remains always a current reality, and the reasons why we should not think in the short term.

The opening of its 4000 m2 mega stores in the Melancia Shopping, how they faced the Brazilian crisis and the floods, the tactics used to lure Brazilian customers, the use of social networks and advertising campaigns, the design and layouts of the shops, the “guerrilla marketing” to increase the visits to the stores, and their customer loyalty plans, will be among the topics presented in their dissertation.

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11:30 - 12:30

Next steps into innovation San Cristóbal

Olga San Jacinto, Director, GOOGLE Latin America

Following the challenge presented last year by Martin Moodie in his presentation "Metamorphosis", Olga San Jacinto, will expose the next steps of technological innovation.

The current director of Google Latin America will also reveal what we could expect, and the impact that it will have on our industry.

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12:30 - 14:00

Lunch Parque Bohio

sponsored by B+D

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15:00 - 19:00

Networking Time San Cristóbal

sponsored by BACARDI & DIAGEO

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20:30

Cocktail Pedro de Valdivia

sponsored by PERNOD RICARD

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ORGANIZER´S NOTE: English/Spanish simultaneous translation will be available during plenary sessions. ASUTIL reserves the right to change the program and shall not be responsible for cancellation under special and unforeseen circumstances.